Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Posts Tagged ‘evergreen’
The new marketing career: What do you need to do to remain relevant?
Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.
Five of my best insights on becoming a great marketing consultant
How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.
Start a personal content journey with your truest sentence
Everyone faces writer’s block at some point. One way to overcome this is to focus on your truest sentence, what is real for you that day.
Why marketing technology is sucking the life out of the marketing profession
Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?
Five weird lessons from an unexpected viral post
An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.
The difference between social selling and social spamming
Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Is Facebook evil?
Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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