evergreen Tag Archives - Page 9 of 31 - Schaefer Marketing Solutions: We Help Businesses {grow}

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

20 Extraordinary Content Marketing Insights

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

The path to content success: Crushing self doubt

Sometimes the key to content success is simply to start, and often that requires crushing self doubt that gets in the way of that beginning.

Can anybody become known? Let’s ask the janitor.

She is a janitor — who became a podcaster, author, and television show host. Can anybody become known? The answer is yes and here is proof!

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

Crossing the influence line: When does sponsorship destroy your reputation?

Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?