Facebook analysis: New insights from global business experts
Facebook’s news feed announcement created turmoil in the marketing world. This Facebook analysis provides new insights on what’s next.
Facebook Tag Bombing is the new telemarketing
Tagging people in random Facebook posts and photos is an artificial and annoying form of engagement
Secrets behind one of the world’s greatest Facebook marketing successes
The manager behind Tourism Australia’s Facebook page — one of the most popular in the world — describes the secret of leveraging fan content and creating a presence with attitude
How to Achieve a Return on Conversation with Emotional Marketing
Research indicating how emotional disclosure builds engagement on Facebook
The “Be-Attitudes:” Creating influence on Facebook
How do you create influence on Facebook? This new eBook shows you how!
Dear Facebook. Please let me pay you.
Aren’t you weary of Facebook’s invasive monetization schemes? The solution seems pretty simple. Let me pay you.
Does every company need a social media strategy?
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
The Business Case for Buying Facebook Likes
While social media purists want to avoid buying Facebook Likes, is there any way to avoid it? And should we? The case for faking it.
Why social media strategy should NOT start with a drive for Facebook fans
Nearly every corporate social media strategy starts with a drive for “likes,” but that may be precisely the wrong thing to do for long-term success.
Why Facebook will become the most dangerous company on earth
Facebook will become the most dangerous company on earth when its strategy changes in ways that I believe could portend desperation and disaster.