Has the pressure of success made me less creative?
I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk about the crisis of imagination in the marketing field when I had a revelation. She said that one of the things that derail our creativity […]
Mukbang and Monetization: New Digital Marketing Trends
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Reflections on content quality and my role as a human antenna
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
I’ve been hacked, impersonated, and scammed. Time to fight back
In the past two weeks I’ve been hacked, scammed and impersonated. Now facebook stole my blog’s name. Time to fight back folks!
The future of humor in marketing with The Marketoonist
Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist
How I disrupted the British Rail System because I had too much coffee
I had to pee. And then it all went to pot. Yes, I disrupted the British Railway System
I don’t think that emoji means what you think it means
Some of the most common emoji symbols have radically different meanings around the world. Think before you emoji?
To Prank or Not to Prank: The ROI of a Brand Hoax
An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.
The all-time greatest Christmas marketing story
When faced with a load of unsold goods, a sales clerk made up a tall tale that became the greatest Christmas marketing story
The 25 Wackiest Mobile Apps Ever
It seems the world has gone app crazy. Afraid of being left behind, companies are creating apps for everything … even when maybe they shouldn’t. Let’s have some fun with it. I present to you the wackiest mobile applications that I could find: Sin City — Bless me father for I have sinned. It has […]