Why the Age of Influencer Marketing is Just Beginning
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.
The end of brands, or the end of common sense?
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
A spicy marketing lesson from Ed Sheeran
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
The ROI of creators: An inspiring influence marketing case study
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
Influencer marketing is hitting a dead end
One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize in “un-boxing” and product reviews. “We’re in trouble,” he told me. “Influencer marketing is hitting a dead end. It’s crashing everywhere.” He explained a consistent […]
A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
How big is the creator economy? Three times larger than we thought!
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
Influence marketing state of the nation. Is it healthy to be an influencer?
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?