Lean StartUp Movement turning some heads
Eric Ries, author of The Lean Start-Up hasn’t just written a book, he’s created a movement that is getting attention in high places. I interviewed him at SXSW 2012.
This is the future of social media
Mark Schaefer makes 12 predictions about the future of social media
The case for social media marketing and "Extreme B2B"
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more than US$1.5 billion of goods and services from my company every year. That’s what I call Extreme B2B. Long sales cycle. High stakes. Extraordinary power […]
Twitter for business: Four breakthrough insights
I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. Ben is a true online marketing pioneer. Prior to his current position, Ben led the eBay B2B trading […]
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? I decided to “follow” SharpieSusan and see for myself. I’m hooked. The enthusiasm, authenticity and wit driving her stream of tweets is addictive! A former […]