innovation Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Marketing opportunities in the biggest disruption of our time

This crisis may not seem like a time of marketing opportunities, but re-frame the disruption and it be a world of possibility.

Is your content marketing strategy vulnerable to summary bots?

Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?

What does it take to create a podcast consistently for five years?

Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.

To dramatically increase creativity, slash your budget in half

Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!

Is this the most powerful #innovation in the history of social media?

The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?

Connecting to a new podcast on digital transformation

The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.

Five things Facebook is doing right

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]