jay baer Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

How to turn content creation into a lead generation strategy

You’re creating content. But do you view it as lead generation strategy?

Lessons from 120 book interviews in 10 weeks

Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?

A simple solution if you’re suffering from imposter syndrome

Imposter syndrome can be paralyzing. Here’s one idea to help overcome the anxiety.

Assessing a decade of social media marketing with Jay Baer

A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]

Should you take a stand or be liked? You decide.

It’s important to take a stand with your content, but what happens when you drive people away?

The Power of Fried Chicken: Using Visual Brand Anchors

If you want to stand out in a noisy world, you might consider if there is an appropriate visual brand anchor to connect you to your audience.

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.