How to turn content creation into a lead generation strategy
You’re creating content. But do you view it as lead generation strategy?
Lessons from 120 book interviews in 10 weeks
Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?
A simple solution if you’re suffering from imposter syndrome
Imposter syndrome can be paralyzing. Here’s one idea to help overcome the anxiety.
Assessing a decade of social media marketing with Jay Baer
[podcast_player] A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, this was the Decade of Social Media. For better or worse the social web has dramatically impacted relationships, history, culture, media, politic, and just […]
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
The Power of Fried Chicken: Using Visual Brand Anchors
If you want to stand out in a noisy world, you might consider if there is an appropriate visual brand anchor to connect you to your audience.
Tearing down the house: How to handle social media haters
A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.
Trade Libel: If you can’t say something nice, make sure you have proof
Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.
Are you becoming an obsolete marketing professional?
Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?
Is a career in social media marketing secure?
Will a career in social media marketing survive long-term or will it be folded into new departments and disciplines?