The Power of Fried Chicken: Using Visual Brand Anchors
If you want to stand out in a noisy world, you might consider if there is an appropriate visual brand anchor to connect you to your audience.
Posts Tagged ‘jay baer’
Tearing down the house: How to handle social media haters
A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.
Trade Libel: If you can’t say something nice, make sure you have proof
Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.
Are you becoming an obsolete marketing professional?
Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?
Is a career in social media marketing secure?
Will a career in social media marketing survive long-term or will it be folded into new departments and disciplines?
5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
New research explodes the status quo of customer service
New research supporting Jay Baer’s new book “Hug Your Haters” sheds light on dramatic new insights on customer service
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
The new “liquid” model for content marketing strategy
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here’s a response.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.