Keith Jennings Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

Exploring the overlooked world of social objects

Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.

What business are you in … Really?

“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!

Why is there a backlash against purpose-driven marketing?

An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.

From Paycheck to Purpose: Why I Stopped Growing My Business

I stopped growing my business. I’m leaving money on the table. And it’s all part of a plan that started 25 years ago.

The Generosity Paradox: Why Corporate Giving Can Be Perilous

Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.

Master the Art of Business Narrative: A Game-Changer for Marketers

Business narrative is different from storytelling and using these fundamental techniques

What the “Whole Self” Movement Means to Marketers

The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.

Marketing best practices for nonprofits

Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!