leadership Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

A step-by-step approach to AI adoption for your company

AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.

The executive who terrorized me into peak productivity

An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.

How AI is creating a pandemic of dull (and what to do about it!)

Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.

America is still becoming

I am writing this post BEFORE the 2024 U.S. election results. So I don’t know at this moment who won or lost or what chaos might ensue. But in any […]

My commencement address: Enthusiasm as competitive advantage

I learned enthusiasm was a key to success, even when I had a job that I disliked!

Experiencing marketing career burnout? Read this.

It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!

Is it possible to achieve human marketing at scale?

We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!

When do you and ChatGPT cross the Milli Vanilli Line?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

The advantage of having a job before starting your own business

The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.