The Marketing Companion Podcast: Beginning of a New Era
In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.
Does ‘move fast and break things’ still work with AI?
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
What content creators need to know NOW about the controversial EU copyright law
The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.
Blocking E.U. Residents is Not the Solution to GDPR Headaches
Some sites have blocked E.U. residents rather than figure out a way to comply with the General Data Privacy Regulation. This article explains why that’s the wrong approach to GDPR headaches
Protecting your podcast: Finding and using pod-safe music
Did you know your podcast music can result in a lawsuit? Pay attention to these vital tips for protecting your podcast from attorney Kerry Gorgone.
Loyalty Programs Might Cost Your Business More Than You Bargained For
Attorney Kerry O’Shea Gorgone raises some legal questions brands should consider before launching loyalty programs.
STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Someone’s making money off your copyrighted content (But it isn’t you)
Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content
The FTC and Influence Marketing: The crackdown begins
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers