Do we begin to battle AI for human artistry?
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
Four Pillars of Human Dominance in the AI Marketing Era
Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era.
A step-by-step approach to AI adoption for your company
AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.
Three marketing truths for turbulent times
In uncertain times, here are three marketing truths to hold onto.
Ten ways to create an AI-shaped career
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
Is it time to monetize your audience through Substack?
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
The AI Easy Button imperils the future of marketing research
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
The heritage moat: Why nostalgia marketing dominates today
Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?
How to overcome Content Shock in a world of AI slop
It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
My Fond Farewell to The Marketing Companion
Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion — the world’s most entertaining business podcast.