The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
The Groundhog Day Debacle (a little fun)
Groundhog Day gets chaotic in my family.
How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
In praise of working yourself sick
Working yourself sick is never a good idea, except when it is.
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of: social media marketing content marketing email marketing blogs/newsletters live stream video podcasts Discord direct mail influencer marketing online customer service/customer experience […]
I launched a creator crypto token on Rally.io. Here’s what happened next.
I launched a creator crypto token on Rally.io called $RISE and I’ve already learned a lot of hard lessons.
The Adam Grant Rant
I admire Adam Grant. Just not this time.
The unexposed relationship between content, creativity and money
There is a weird relationship between creativity and money. In fact, it’s probably not what you think at all.
Short and interesting new observations about the marketing world
What marketing world are you living in today? … and other observations from Mark Schaefer.