10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Five questions to answer before creating an online course
Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.
Five reasons to be enthusiastic about the future of social media marketing
There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.
Facebook bombshell: It has stopped growing.
New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?
My client burst into tears. And that was a very good thing.
My client burst into tears. I knew we were making progress. How the secret of unexpected emotions can lead to breakthrough ideas.
Go-to resources to modernize your marketing mindset
Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!
Does every brand need to take a political stand?
Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?
Sex sells. But how about beauty and truth in the age of authenticity?
Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.
The techlash: Are people ready to fight back against Big Tech?
Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?
Five golden lessons from writing 2,000 blog posts (and counting)
I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.