Digital marketing: A discussion on three touchy subjects
Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Blogs, Instagram surging at Fortune 500 companies
Social media usage continues to increase at Fortune 500 companies. Find out which platforms are catching on and which one is in a freefall.
A company in turmoil. Why Snapchat is Wall Street’s new Twitter
Snapchat appears to be in panic mode with a tumbling stock price and a strategy in disarray. This post explores why Snapchat is Wall Street’s new Twitter.
Content Shock isn’t the problem. It’s the solution.
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
How I make money: My 18 sources of online revenue
Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?
The future of humor in marketing with The Marketoonist
Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist
The surprising NEW TRUTH about Twitter
Is Twitter relevant? Dead or dying? A field of endless link spam? A new deep dive into the truth of Twitter may surprise you.
Social media, conflict, and my emotional paralysis
I want to help people and contribute to the social media conversation. But sometimes the news is so bad, for so long, I feel emotional paralysis.
The future of marketing is about embracing chaos, scaling love
New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?