Don’t tell your story, ADD your story
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.
Stop blogging until you do these five things
Stop blogging until you’ve implemented these five basic functions on your site that help your content become seen and shared.
The three biggest social media problems are NOT social media problems
Diving into many common social media problems reveals the problems might not be related to social media activities at all
Connecting to a new podcast on digital transformation
The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Six transformative trends in influencer marketing (is it really marketing?)
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
There is no glory in “old school” marketing
I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.
When developing a personal brand, sometimes your dreams follow you
Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you
How I disrupted the British Rail System because I had too much coffee
I had to pee. And then it all went to pot. Yes, I disrupted the British Railway System
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?