Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
Unraveling the secrets of B2B influencer marketing
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
Research shows we may be at the end of the startup era
Entrepreneurs revel in the idea of disruption. But the big fish are eating the little fish at a record pace. Is the startup era coming to a close?
The path to content success: Crushing self doubt
Sometimes the key to content success is simply to start, and often that requires crushing self doubt that gets in the way of that beginning.
Creating content? When is it time to pivot (or quit?)
There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.
Crossing the influence line: When does sponsorship destroy your reputation?
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?
Social media never forgets. How YouTube killed the circus
A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets
How to select a common topic for a blog (or video or podcast)
It’s not easy finding a topic for a blog (or video or podcast) but it’s an essential step as you start a path to creating content
Content marketing success and the crappy quality myth
Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.
How to build a truly actionable social media audience
Many people mistakenly believe that a large social media audience is the key to success, but there’s no shortcut to building an emotional connection