Building a personal brand? Here’s why you need to ignore SEO
This might seem like strange advice but the best way to build your personal brand is to ignore SEO. To win today, originality rules.
If you’re preparing a roundup post, stop this right now
A roundup post is an opportunity to create great content and explore new ideas, so why do most bloggers just settle for boring?
The all-time greatest Christmas marketing story
When faced with a load of unsold goods, a sales clerk made up a tall tale that became the greatest Christmas marketing story
Why Facebook Live is not ready for prime time
A lot of marketers think this is the year of live video. But hold on one minute. Maybe services like Facebook Live are not quite ready for prime time!
Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Learn to create effective content by putting it through the RITE test
It’s tough to stand out today but you can give yourself the best shot by learning to create effective content through the RITE method.
Content marketing strategy: Start with questions, end with insights
An easy way to begin a content marketing strategy is to focus on answers but most businesses will have to eventually focus on insights.
Case Study: Using influencers to quickly build an audience for your content
Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.
Your marketing strategy is not a decision. It’s decided for you
It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.