Resistance to Change and Surviving Content Shock
Businesses die when there is resistance to change and they ignore the trends. To survive content shock, we must look at marketing differently
Social Media and the History of Aggression
Aggression makes the world go around. It drives the Internet too. Social Media and the History of Aggression
Facebook’s latest move just the tip of the privacy issues
Pressure for profits will force Facebook to use our private information in radical new ways. Privacy issues for Facebook
Authorship and the Invisible Blogger: Are you writing yourself out of success?
This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.
Five reasons to be wildly excited about content marketing
I’m excited about content marketing and these are five reasons why!
Holiday Greetings from @MarkWSchaefer
Holiday Greetings from @MarkWSchaefer
20 of the World’s Most Humorous Twitter Bios
Get ready for more humorous Twitter bios
What does it take to start a blog these days?
It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?
Keep your bet on Facebook and its dominance … for now
 By Mark Schaefer A common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” Or it might come from scanning headlines about Facebook’s slowing […]
A short lesson in long marketing experience
Maybe keeping people in the same job is a powerful source of competitive advantage?