Why does marketing exist?
Is marketing about memories and stories or something more?
Law of Attraction: Woo Woo or the New Way to Attract Customers?
Law of attraction is pseudo-science but we can learn some lessons that make sense for our business.
What’s the difference between marketing versus branding?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
How to Streamline Your Marketing and Roar Into the 20s
New year, new decade and a chance to streamline your marketing!
Why achieving marketing accountability is harder than it seems
In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.
Modern Branding: What’s In A Name?
Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.
The Paranoia Around Marketing Benchmarks
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Why Instagram organic reach is about to fall into the Facebook trap
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
7 and a Half Quotes That Aren’t Supposed to be About Marketing
These quotes about marketing aren’t about marketing. Or are they? Oh, you’ll just hve to judge for yourself!
Marketing Resources for 2016: Old School meets New Cool
The new year approaches — are your marketing resources up to date? Do you Blab? Are you podcasting? The tools that are the most hip might surprise you!