Hashing out a new marketing framework
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
Posts Tagged ‘marketing best practices’
Five reasons why your marketing department needs to focus on personal branding
Personal branding should be the centerpiece of a modern marketing strategy
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
Short and interesting new observations about the marketing world
What marketing world are you living in today? … and other observations from Mark Schaefer.
10 Conversation starters for your marketing team
Here are 10 conversation starters to re-energize your marketing department.
Please. Let’s not start with your “why”
“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
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