10 Conversation starters for your marketing team

Here are 10 observations about the marketing world. Too short for a blog post, just right to be conversation starters for your marketing team …

The other day over lunch, I sat mesmerized by Instagram Reels. Jaw-dropping natural beauty, unexpected human beauty and talent, wholesome good fun. Sort sets the bar for all our content, doesn’t it? How are Reels, Snapchat, and TikTok inspiring your content?
Your company culture determines your marketing success. Change the culture, you change the story. Sometimes marketing success has to be first measured by culture change.
Life is too short for haters and toxicity. If people are stressing you out on the web, unfollow them, no matter who they are.
Bold stands out. Bold = Truth + Courage.
When people comment on your blog, send you a tweet, they are giving you time, the most precious gift. Never take that for granted.
Defend your customers from the accountants who don’t understand.
Yes, you do have enough time. You have the same amount of time as everyone on the planet. Success is a matter of priority.
A friend asked me “how much should I charge for this product?” The answer is usually easy. Price starts with customer pain.
Your customers don’t want personalized connections. They want personal connections. Don’t confuse the two.
Building your brand means being relentlessly relevant. How are you relevant right now? If you’re not relevant, you will be replaced. The most effective marketing leaders today wake up every morning and ask themselves: “What world am I living in today?

And here is a bonus conversation starter for you. I often talk about being the most human company. If an ad for chewing gum can connect on a human and emotional level, can’t you …

Keynote speaker Mark Schaefer Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling digital marketing books and is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.