Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
It’s not an influencer scam. It’s popularity, and it matters.
This post explores the three market disciplines that should be at the core of any marketing strategy.
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
A brand used to be what we told you. Today, it is what consumers tell each other.
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
Changing a view of marketing forever started by asking one simple question.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.