organizational development Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

How do I convince my boss to modernize our marketing?

How do we modernize our marketing when a stubborn corporate culture is in the way?

How employee protest power is transforming corporate culture

Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.

The single word that changed my life

Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.

What to do when your company is “sell sell sell” and won’t allow human content

Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.

The ideal marketing workplace requires more than exposed brick walls

Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.

A business case for diversity in digital transformation

When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.

The Internet of Things will be ruled by kids

Legal considerations, security issues and organizational malaise might slow corporate adoption of the internet of things but step aside, here come the kids.

Marketing and the new Digital Mindset

Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?