How Adidas is redefining sport during the pandemic

The pandemic is changing lives. Listen in to this new episode of the Marketing Companion as a marketing leader from Adidas talks about how it is redefining sport, retail, and marketing.
Pandemic survival lessons in resilience from a flower

Pandemic survival is at the top of our minds. One unexpected solution came from a flower.
Children take charge of family purchasing power

There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Pandemic may re-wire consumer behavior and marketers should pay attention

A new book suggests the pandemic will alter consumer behavior for years to come. Are you ready?
This one question can help deliver clarity in unsettled times

Resolve this one question to find clarity in unsettled times
A world in crisis demands that marketers step up and take charge

It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Why Facebook thinks hate is good for business

Why has Facebook ignored evidence that its product is fanning hate and divisiveness?