The economic value of human authenticity
We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.
Posts Tagged ‘personal brand’
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
The overlooked relationship between status and marketing
Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.
The art of self promotion
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.
Five reasons why your marketing department needs to focus on personal branding
Personal branding should be the centerpiece of a modern marketing strategy
Are you struggling with your personal brand? It’s probably because of this.
Your personal brand can drive success. But the effort usually fails for one reason.
Five ways the pandemic elevated the importance of personal brands
The importance of personal brands can no longer be disputed, especially now.
Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
Three YouTube stars share their intimate personal branding lessons
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.