The art of starting and stopping content projects
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
15 Years On, Five Ways Blogging Changed My Life Forever
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
Experiencing marketing career burnout? Read this.
It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!
A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
How to Become a Genius
One of the highlights of my career was meeting Walter Isaacson. There’s no better person who would know what it takes to become a genius.
So … I asked him and his answer was surprisingly simple.
5 Lessons from teaching personal branding classes for five years
Standing out in the world is hard, but lessons from many years of personal branding classes can help you cut through the noise.
My journey with nerves
Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!
Three marketing lessons from America’s greatest writer
I was saddened by the passing of Cormac McCarthy, who holds a special place in my life for three reasons: He was my favorite author He grew up in my hometown of Knoxville, TN, and wrote about the city in many of his books. After attending the university, he lived in a home about 1,000 […]
What is the “gist” of you? Staying relevant as a creator
It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.