What happens to your marketing effort when Google search goes away?
Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?
What every marketer needs to know about the Internet of Things
The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.
What marketing skills do you need for career success today?
Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?
The reality of online influence and the only thing that matters
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
Six thought-provoking and profound marketing trends
A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
How to know when it’s time to call it quits
Statistics show that most new business ventures fail. How do you know when it’s time to call it quits?
Social Media in the workplace. Who needs it?
Is social media in the workplace a right?
Mobility, mobile commerce, and the worst apps in the world
Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.
Authorship and the Invisible Blogger: Are you writing yourself out of success?
This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.