How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Posts Tagged ‘research’
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
An easy and extraordinary system to learn how to learn
This interview reveals a clever process Keith Jennings used to learn how to learn and create encyclopedic knowledge.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
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