Klout Founder says Lithium deal will propel new development
Exclusive interview with Klout Founder traces his emotional journey with his start-up
Posts Tagged ‘return on influence’
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Case study: ROI of social influence
How do you determine value of an influence marketing campaign? A case study.
We create content and content also creates us
Let’s face it. Many social media “gurus” would be obscure if it weren’t for an ability to create content. Content is creating celebrity on the web.
The truth about social media power and influence
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
Do you have to cheat to be successful on the social web?
The badges of social proof are useful shortcuts for people to determine power and success. Is this good business or cheating?Do you have to cheat to be successful on the social web?
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
35 experts weigh-in: How we create influence on Facebook
How do you become powerful on the Internet — a place that rejects rules, bosses and structure? 35 experts provide their answers.
Florida State University class using Klout to determine student grades
A university educator uses a radical approach to prepare his students for the marketing workplace: Focus on Klout scores.
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