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Social Sharing is the killer metric for content marketing efforts.

Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained

Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.

If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!

The story of how one little book has changed thousands of lives in a profound way.

Posts Tagged ‘roi of social media’