Brand bullying and other things that need to change
Brand bullying, social media “evangelism” and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion
Does a lean start-up mean lean ethics, too?
In the frenzy to build, get noticed and attract funding, do lean start-ups also employ lean ethics?
Is your online presence too safe for your own good?
This article deals about the sales power of controversy and authenticity of your online presence in today’s outrage culture.
As digital ad options dry up, marketers turn desperate
Sniply allows strangers to post ads on your website without your knowledge or consent. Is this ethical? Legal?
Is it better to be honest or nice on the social web?
What are you trying to accomplish with you social media presence? Is it beter to be honest or nice?
Facebook alternative network Ello turns nasty
Facebook alternative network Ello started out warm and fuzzy but turned nasty this week, attacking its senior rival over their real-name policy.
Social Media in the workplace. Who needs it?
Is social media in the workplace a right?
Had your content stolen? Get over it.
Is anything original? In a world where content is free, there might not be asa many thiefs as you think
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
The business case for cheating your way to social media superstardom
There is one business situation that might benefit from cheating. An evaluation.