Content Marketing strategy: Are you good, fast, or cheap?
This article explores how content marketing is like a manufacturing process. You can’t have everything!
Posts Tagged ‘social media marketing’
You have no excuse not to do content marketing
Budget cuts? Low on resources? Those no longer can be excuses to avoid a content marketing plan according to blogger, author and consultant C. C. Chapman
Case study: Medical practice increases revenue, conversions through content strategy
A content marketing case study and an extraordinary success story involving a very difficult medical marketing challenge.
Social proof and your battle for credibility
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.
Six ways to turn Yelp into your most effective marketing channel
Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.
The Six Stages of Emotional Branding
Beyond loyalty, “emotional branding” builds a fanbase that will defend you no matter what. Here are the six stages of that process.
Forget demographics. It’s all about the socialgraphics
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
Three reasons marketing favors social media and small businesses
I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case […]
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