This is why you’re not Seth Godin.
Seth Godin is a highly-successful entrepreneur and author with an enormous social media following. Can his social media strategy work for you?
Posts Tagged ‘social media strategy’
Your 2012 Marketing Plan: Tell Me What to Do
Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?
It’s time to evolve the social media mindset
Is it time to end the conversation about “social media marketing” forever and take a more holistic view of strategy?
Sometimes not having a strategy is the best strategy
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
The customer is the customer. Adapt or die.
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
Getting to yes on adopting social media marketing
In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.
The business case for Facebook, in one sentence
What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not […]
The hidden costs of social media conversation
It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the […]
Stop shoving social media down my throat
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]
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