Connecting personal branding, your online network, and business value
Is personal branding still relevant and how does it connect to real business value?
Mobility, mobile commerce, and the worst apps in the world
Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.
What are the boundaries of inbound marketing?
What are the boundaries of inbound marketing? News Hubspot spurs a debate.
Would you erase yourself from Google search results?
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
Is there a business disruption strategy?
All the world wants to be disruptive, it seems. There are even disruption conferences. But can this really be a business disruption strategy?
Authorship and the Invisible Blogger: Are you writing yourself out of success?
This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.
Lifehacks for the Modern Marketer
How do you get it all done? If I had a nickel for every time I heard this question … well, I wouldn’t be rich (let’s be honest) but I could probably treat you to lunch. It seems that people have an endless curiosity about how I get things done. Tom Webster and I thought […]
Are the bad guys winning?
Spam killing blog comment sections. Blogs being hacked. Customer data breaches. Are the bad guys winning?
New insights into online radio, podcasting and Google +
Is Google+ finally a “real thing?” How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast
Where does social media fit in the marketing mix?
Is social media today really about connecting or has it become another form of advertising?