Understanding the moving target of Facebook reach
New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
The future of podcasting. Will video kill the radio star?
The future of podcasting — Will video kill the radio star? In this Marketing Companion episode, Mark Schaefer and Tom Webster look at fascinating new research on podcasting.
What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?
What does it take to start a blog these days?
It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?
Is Google Glass the future, or does it just make you look like a dork?
Wearable technology like Google Glass seems like an amazing opportunity for marketing, education, entertainment and connection. Or is it?
The Failure Manifesto and Why it is Hurting Your Business
There seems to be a failure manifesto rukling the social media airwaves these days and it’s time to put a stop to it.
Introducing the Essential Marketing Companion
For a couple of months, I had been thinking about doing a podcast and finally, decided against it. I just thought that taking on another content-creation project might dilute my other efforts. Â In fact, there was only one way I would EVER do a podcast, and that is if I got to do it with […]