Are the bad guys winning?
Spam killing blog comment sections. Blogs being hacked. Customer data breaches. Are the bad guys winning?
Posts Tagged ‘the marketing companion’
New insights into online radio, podcasting and Google +
Is Google+ finally a “real thing?” How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast
Where does social media fit in the marketing mix?
Is social media today really about connecting or has it become another form of advertising?
Understanding the moving target of Facebook reach
New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
The future of podcasting. Will video kill the radio star?
The future of podcasting — Will video kill the radio star? In this Marketing Companion episode, Mark Schaefer and Tom Webster look at fascinating new research on podcasting.
What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?
What does it take to start a blog these days?
It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?
Is Google Glass the future, or does it just make you look like a dork?
Wearable technology like Google Glass seems like an amazing opportunity for marketing, education, entertainment and connection. Or is it?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.