tom webster Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

Big, huge, massive, surprising social media trends

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.

Twitter is not reality: The fatal flaw of influencer lists

Influencer lists are most often based on a Twitter feed, which is not very representative of anything.

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

Is your career path a result of a plan, or pure dumb luck?

Do you look up to certain people in the marketing field? Do you admire their successful career, planning and hard work? Maybe much of an individual’s career path is due to luck.

The end of an era for The Marketing Companion

The final show with Tom Webster as co-host is the end of an era for The Marketing Companion podcast — and the beginning of a new one.

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research

Four new effective presentation techniques you can use right now

These four effective presentation techniques from Mitch Joel, Tom Webster, Laura Fitton and Mark Schaefer can add more power to your talk immediately

The dangerous confusion of sales and content marketing

Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.

Authorship and the Invisible Blogger: Are you writing yourself out of success?

This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.