The Twitter strategy shift and what it means to you and your business
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
The ROI of Twitter, Explained
Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
Social Media Good Samaritan donates tweets to save businesses
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
Should you out-source your tweets?
You may be under pressure to out-source your social media management. What are the risks and benefits?
How many Twitter accounts should you have?
How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read. Forgive me in advance if I missed it, but […]
Finding the balance between personal and professional on Twitter
What is the balance between personal and professional on Twitter? How many accounts should you have?
20,000 Followers. Now What?
Does the number of Twitter followers matter? What happens when you reach 20,000?
Social scoring and the business case for blocking Twitter spammers
Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager in a Third World country hired to propagate and populate fake Twitter accounts that will later be sold on eBay. Twitter has done a good […]