When Twitter followers ask for money
The appeal was heartfelt, but when a Twitter follower asked for money asked for money, I said no. Here’s why.
Does it pay to be honest on Twitter?
I have tried to create a completely honest Twitter account but it might be hurting my business.
A Tweet Fit for a Queen
Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa. He recently told me about being re-tweeted by Queen Rania of Jordan and how he increased his business by 25 percent in six months through Twitter alone. I hope you enjoy learning from Imad as much as I have: […]
On Twitter, even casual interactions can deliver business benefits
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … and ended with the video about my business that you can view by clicking the image above. I was watching a Monday night football game […]
8,000 Twitter followers. Now what?
Something amazing has happened. I have nearly 8,000 Twitter followers in eight months. How does somebody maintain a meaningful presence on Twitter with a crowd like that? I’m a work in progress, but here’s what’s going on with me. Maybe it will help you too! First, after I block out the creeps, I consider it an […]
Research shows small business owners struggle with Twitter
The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who have mastered it are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Just 27 percent of the respondents […]
The curious case of the Twitter Quitters
One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner Enormous, global market potential (needs a lot of awareness) Small budget No time to blog, develop content, etc. Tech-savvy Is a […]
Why I "block" on Twitter
I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently “block” porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics.My friend was amazed. “Why take the time?” she asked. I was amazed back. Doesn’t EVERYBODY block? Guess not, but they probably should. Here’s why I “block and report” the unseemly ones from my tribe. […]
Social media: Old people rule!
Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and is a junior majoring in Public Relations at Indiana University. She is also completing a summer internship with a company in San Francisco. This week, […]
The biggest obstacle to social media business success
This is the third in a series exploring the keys to achieving business benefits in social media: Â Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue the discussion with the second element, MEANINGFUL CONTENT. To turn online connections into serious business relationships, you need to surround your cyber-self with useful, interesting […]