Whatever happened to Web3?
Web3 had all the headlines two years ago. This leaves us to consider: Whatever happened to Web3 and is there still a future in this technology?
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
The rise and fall of my Web3 creator token. A drama in four acts
Launching a Web3 creator token was perilous, stressful, and educational.
Three significant NFT case studies for marketing
Three NFT case studies provide an interesting view of the potential applications for marketing.
The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
Web3 User experience is missing the steering wheel
Web3 user experience is off the tracks. Where’s the steering wheel?
How to connect to customers in the metaverse and beyond
Mathew Sweezey predicts how we will connect to customers in the coming metaverse age.
The good, the bad, and the NFTS. Peering into the future at SXSW
SXSW always gives us the preview of the future. Here is the good, the bad, and the NFT.
Marketing legend Sandy Carter riffs on Web3
Marketing legend Sandy Carter gives her take on Web3 and beyond.