Is it time to monetize your audience through Substack?

For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
How to overcome Content Shock in a world of AI slop

It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
The sad and mysterious tale of my invisible book

Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
My All-time Best Interviewer Was an AI Bot

I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!
You don’t need to have the right answers if you have the right questions.

Mark Schaefer describes why an effective leader today needs the right questions more than the right answers
The most popular blog posts of 2024

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.
Why writing an AI-assisted book was a total flop

It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn’t make the cut.
Break writer’s block with one true sentence

One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.
I was dazzled and confused when I asked #ChatGPT to write like a woman

I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”
10 Benefits of Blogging Even if Nobody Reads It

While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!