Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
Posts Tagged ‘writing best practices’
When is it time to quit blogging (you might be surprised!)
My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.
The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
12 Incredibly easy ways to create content with emotional impact
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Do it like Netflix: how to create content in the streaming era
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
The end of boring content: A call to belong
There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
How to keep your cutting edge as a creative talent
The world is ultra-competitive, even when creative talent is in demand. Mars Dorian provides some ideas on how he keeps his edge.
Negotiating the new relationship between content and platform
The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.
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