One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]
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Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
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A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
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Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges
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Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!
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When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
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The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
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Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
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Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
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