You’ve hit marketing gold when the dog doesn’t bark
In an era of Big Data, sometimes marketing insight comes from the most unlikely of places
Archive for 2014
Had your content stolen? Get over it.
Is anything original? In a world where content is free, there might not be asa many thiefs as you think
Connecting personal branding, your online network, and business value
Is personal branding still relevant and how does it connect to real business value?
Four ways social media impacts emotional branding
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
How #TechnologyAndStuff became GM’s Oreo moment
GM somehow cut through its bureacracy to turn a TV gaffe into a bright social media moment #technologyandstuff
Standing out in a world of information density
What is the strategy to stand out in a world of increasing information density? Here are some ideas.
Twitter’s new mega-partnership has interesting implications
IBM and Twitter have teamed up and the implications for businesses could be provocative
Finally, Small Business Social Media is Evolving
By Amber Osborne, {grow} Contributing Columnist These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last […]
Don’t look now. Here come the post-Millennials
Before you know it the post-Millennials will be a dominant demographic group. Here is some early research on the next generation of consumers
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