By Brooke Sellas
Right now, we need remarkable marketing. But how do you deliver remarkability during such a challenging time? In this episode of the Marketing Companion, I’m challenged with finding a co-host as my partner in crime, Mark Schaefer, has gotten sick with the coronavirus.
Luckily, I found a remarkable marketer who knows exactly how to deliver remarkable marketing using data. This episode, I’m joined by Katie Robbert of Trust Insights.
Katie is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior, and market research and analysis.
On the newest show, Katie and I explore how people are delivering remarkable marketing right now, including:
- Tips from the pros (and our friends!) on how to best market during uncertain times
- We discuss Dennis Yu’s take on advertising during a pandemic (should you be advertising right now …?)
- And of course, we discuss the software and tools that are changing the way we work and market
While it may seem impossible for your brand to show up amid a crisis, we’ve got in-ear insights on how marketers are doing just that.
Click on this link to listen to Episode 187
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