The unexposed relationship between content, creativity and money

creativity and money

On the new episode of The Marketing Companion, creative genius Jay Acunzo and I explore the relationship between creativity and money. This is a head-spinning discussion and far-reaching discussion that you cannot miss.

We present this discussion in three chapters: What is creativity like when you’re broke? What is it like when you have some resources? If you won the lottery, how would you spend it to be more creative?

Jay introduces this topic with a fascinating story about the first Rocky movie. Often, more resources means less interesting. Here is the scene. It might be fun to watch it before listening to the show:

A few provocative takes from this discussion:

  • creativity and money

    Jay Acunzo

    Creativity is more about resourcefulness, not resources

  • Anything you can suck up into your head can show up as a creative advantage
  • Creativity needs deadlines
  • Why Jay creates everything at the last minute (an imposter syndrome hack?)
  • How much time is spent on writing versus re-writing (this discussion will surprise you!)
  • The impact of teams on creativity. Why we need to have people who “punch back.”
  • The science of creative constraints. If we don’t have them, we create them.
  • Individuals create ideas. Groups make the ideas better.
  • Creating ideas versus presenting ideas
  • We present our creative “wish list”
  • Why the word “audacious” is in our creative future

Just click here to join this enlightening discussion!

Click on this link to listen to Episode 236

Resources mentioned in this show:

Other ways to enjoy our podcast

Please support our extraordinary sponsor. Our content is free because of their generosity.

Sendinblue, an all-in-one digital marketing platform, empowers small businesses through end-to-end digital marketing campaigns. Sendinblue allows you to create captivating and personalized email campaigns, custom landing pages, signup forms, automated workflows, transactional messaging, CRM, and more. Marketing Companion fans can click here to learn more about Sendinblue and sign up for a free trial!

Join the Party! 100 million emails sent every day, 300,000 users in 160 countries, 10 years of expertise, and $0 to get started on our free account! Use the MARKETINGCOMPANION promo code to get 50 percent off your first three months on our premium account!

Illustration courtesy

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Share via