Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

New research from Pew proves there is still a place for long form content in your marketing plan.

Snapchat engagement levels makes the platform a red-hot target for brands. But is it real and sustainable?

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?

The author toiled for years to build a social media consulting business, but is calling it quits. When social media doesn’t work

There is probably no person who has lived through the ups and downs of personal branding on the web more than Chris Brogan. He shares his secrets.

Keep visitors returning to your blog by allowing them to have a positive user experience. Linda shares some helpful tips to keep your readers happy.

Live video streaming is hot but it’s not for everyone. There are still a lot of methods for telling my stories that better fit a personality

Mark Schaefer Articles