Four ways Facebook Instant Articles will dramatically impact marketing
The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.
Mark Schaefer Articles
The silver lining in the bad news about content marketing
There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look
A balanced view of using Snapchat for marketing
Let’s rise above the Snapchat feeding frenzy to consider a more balanced perspective on the opportunity. Can you use Snapchat for marketing?
Three companies using IT for dramatic transformation
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
8 Practical applications for influence marketing
Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
The business case for unbranded content
Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
The Data-Driven Sales Team: Why Social Selling Works
The data-driven sales team is the new normal in a world where speed means everything
New research explodes the status quo of customer service
New research supporting Jay Baer’s new book “Hug Your Haters” sheds light on dramatic new insights on customer service
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