Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The lost blogging monarchy, the defeat of links, and the war on social media

This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media

A lesson in the remarkable marketing power of reciprocity

A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.

5 Reasons most content marketing is FAR behind where it needs to be

Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace

25 High-impact blog posts from 2015

A look back at the high-impact blog posts that helped, made people think, and raised a ruckus

Are we taking authenticity too far?

In this episode of The Marketing Companion, we cover entitlement and authenticity, Twitter marketing and the problem with Millennials

The strategy behind the content

Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

Why this was a great year for humanity

The world is healing. Why this was a great year for humanity.

Case study: Social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]