How do you make your content the signal instead of the noise?


In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include:

  • Rising losses from ad-blocking are pushing marketing dollars into new places.
  • An unlikely source of content innovation — printed magazines and books.
  • Innovations to merge games with serious editorial content to drive page views and engagement.
  • Surprising insights on what almost every marketer is missing when it comes to creating effective video content.

And if this wasn’t juicy enough, Tom and I introduce a star-studded new motion picture: “Chatbots: Revolution” starring Sean Connery, Marge Simpson, and Slurry the lovable Marketing Companion Chatbot.

You are not going to miss this are you? Let’s find our marketing signal:

If you can’t access the edition above, click on this link to listen to Episode 77

References for this podcast

Ad blocking to cost $12 billion

Kickstarter project for print-only tennis magazine

Most people watch with the sound off

Washington Post new story form and games


Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news.

BuzzSumoBuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights to take your marketing to the next level.

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G2W logoGoToWebinar – a leader in online events – is one of the easiest and most effective ways to connect and convert your target audience. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year.

Screenshot 2016-04-04 10.00.58Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out! Affinio is an advanced audience intelligence platform that leverages the interest graph to understand today’s consumers. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user.  Affinio’s customers use this data to: Build in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative.

Illustration courtesy Flickr CC and Robin 

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